The name "Burberry" conjures images of trench coats, iconic check patterns, and a rich history woven into the fabric of British style. But for those unfamiliar with the brand's evolution, the subtle difference between "Burberrys" and "Burberry" might seem confusing. This article delves into the history of the brand, clarifying the nomenclature shift, exploring the distinctions between different lines like Burberry Blue Label (now discontinued), and providing comprehensive guidance on authenticating genuine Burberry products.
When Did Burberrys Become Burberry?
The journey from "Burberrys" to "Burberry" reflects a broader shift in branding strategies across many established companies. Thomas Burberry founded the company in 1856, originally registering it as "Burberry's," reflecting the common practice of the time to append a possessive apostrophe-s to a founder's name. For much of its early history, and even well into the 20th century, the company was often referred to and marketed as "Burberrys." This plural form, while grammatically unorthodox for a single company, served to emphasize the collective nature of the brand and its craftsmanship. Think of it as a subtle nod to the team behind the iconic garments.
The transition to the singular "Burberry" was a gradual process, part of a larger rebranding effort that began to gain momentum in the latter half of the 20th century. This change aimed to modernize the brand's image, aligning it with a more contemporary and streamlined aesthetic. The shift wasn't abrupt; both forms co-existed for a period, gradually phasing out the older "Burberrys" in favor of the cleaner, more internationally recognizable "Burberry." This rebranding wasn't just a cosmetic change; it was a strategic move to enhance global brand recognition and appeal to a wider, more modern consumer base. The exact timeframe is difficult to pinpoint, as the change wasn't a single event but a progressive evolution. However, the late 20th century marks the period when "Burberry" definitively superseded "Burberrys" as the primary brand name.
Burberry vs Burberry Blue Label: A Tale of Two Lines
Burberry's history includes a diverse range of product lines, catering to different markets and styles. One notable example is the now-discontinued Burberry Blue Label. This line, primarily targeted at the Japanese market, offered a distinct aesthetic compared to the mainline Burberry collection. Burberry Blue Label garments often featured a more youthful, contemporary, and sometimes avant-garde design compared to the classic, heritage-focused pieces found in the mainline collection. The Blue Label often incorporated bolder color palettes, more modern cuts, and unique design details, reflecting prevailing Japanese fashion trends. It's important to note that while sharing the Burberry name, Blue Label pieces were distinct and not directly comparable to the core Burberry collection. Their discontinuation reflects the brand's ongoing strategy of streamlining its product offerings and focusing its resources on its core identity. Collectors of Burberry Blue Label items now find them highly sought after in the secondary market, a testament to their unique place in Burberry's history.
How to Check Burberry Authenticity: A Guide to Genuine Burberry Labels and Authentication
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